The Couture Care Collection 11

The Haier Couture Care Collection 11 Laundry Centre has been designed with style and technology at the forefront. A washing and drying solution in one elegant, space saving unit at just 1.60m high. With a single TFT display, this innovative tower comprises a 10kg Washing Machine and a 8kg Heat Pump Tumble Dryer designed for optimal garment care and fabric preservation, with Smart Link technology ensuring seamless cycle calibration with unrivalled hygiene and fabric protection.

Twice the Care, Just One Space

When space is at a premium, this 1.6m high beautifully designed washing and drying solution with a single intuitive control panel, bringing advanced laundry care technologies in an elegant space saving unit.

Perfectly Dry and Tangle Free

Ultra Reverse Drum ensures your clothes are perfectly dried and stay tangle-free, so you won’t need to add extra time or re-dry the load. It has two independent motors that rotate the drum in alternating directions every 4 minutes, allowing warm air to circulate evenly and efficiently to dry even the bulkiest items. Plus, thanks to the continuous reversing motion, your laundry stays free of tangles, reducing creases and wrinkles for easier ironing.

With Flexy Air, the airflow can be adapted to deliver crease free drying tailored to every fabric type, ensuring your ultimate care for your garments.

Lasting Fresheness

Preventing odours, bacteria and creases after the cycle ends, Ultra Fresh Air refreshers and circulates fresh air in drum, so there's not need to rewash the load and its ready to unload on your schedule UV treatment function will reduce bacteria and micro-organisms in the water, providing a cleaner and sterile washing environment.

AI-Powered Precision

Experience effortless, intelligent washing with Smart AI Technology. Advanced smart sensors analyse over 2,500 possible washing combinations to select the ideal cycle, perfectly tailored to each load. Smart detection weighs the laundry, identifies fabric types, and automatically adjusts the detergent dose, water level, and temperature. It even analyses the dirt level after the first rinse to optimise performance. Two dynamic sensors then fine-tune the drum’s speed and movement to deliver a controlled, precision wash with outstanding cleaning, fabric care, and efficiency. Make life easier with Smart Link, which calibrates the washing machine cycle with an optimum drying cycle.

Refreshed, Professional Results at Home

For expert-level care at home, the I-Refresh Pro programme provides a deep clean without the need for a full wash. Combining gentle steam technology and warm air, it deeply permeates fibres to remove odours, allergens, and bacteria—leaving clothes hygienically refreshed, soft, and crease-free. With no water or detergent required, it’s the perfect solution for revitalising delicates and lightly worn items with professional precision.

Maximum Efficiency, Minimal Impact

Designed to save time, energy and water while delivering exceptional fabric care, this A-20% energy efficient washing machine and A+++ / B (NEL) Heat Pump dryer delivering maximum performance with minimal impact on the environment.